Posts Tagged ‘Zinsser’


Friday, September 16th, 2011

Most of us speak and write verbosely, using as many fluffy, multi-syllabic words as we can think of when we only need one simple, straightforward word. Here are a few examples of long-windedness that you hear every day. (more…)


Wednesday, September 14th, 2011

In almost every discipline there is a common theme for improvement: simplification. The simplest communications are usually the best communications. Perhaps this is more of an American problem: Our culture too often views more as better. This is simply not true in communicating. William Zinsser said it best in his classic book, On Writing Well: (more…)