Posts Tagged ‘white space’

Strong sales jargon is usually weak

Monday, August 29th, 2011

Selling, and measuring the progress of selling is quite a challenge. Having lived in a high tech sales culture for many years, I have listened to endless forecasts of future deals and potential sales transactions. There is probably no other profession in the world that deals with more uncertainty and guesswork than the professionals who sell high tech software products. It is fascinating work and a rich environment for studying and observing human nature. These sales professionals must: (more…)