Posts Tagged ‘selling’

Persuasion

Friday, October 19th, 2012

Persuasive communications are communications whose specific purpose is to gain agreement on something. The 2012 US election is certainly a great laboratory for observing how politicians approach persuasion in requesting your vote. Here are some other examples of communication situations where persuasion is the crux. (more…)

Selling is persuading

Tuesday, May 15th, 2012

Selling is persuading someone to buy something. The something may be a product, a service, an agreement, an exchange, a plea, an observation, or a story. You may simply be trying to persuade someone to believe you, or you may be asking them to exchange a wad of money for a product or service. You want, and sometimes need, to be persuasive. What does this take?

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Selling Eureka!

Wednesday, August 31st, 2011

My last few blog posts have dealt rather abstractly with selling and persuading. I will close this thread with a practice-what-you-preach example and apply the 8W model to communicate the value of my new book, Eureka! Discover and enjoy the hidden power of the English language. (more…)

Selling is persuading. Part 4

Thursday, August 25th, 2011

Persuasive communications are communications whose specific purpose is to gain agreement on something. Here are some examples.

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Selling is persuading. Part 3

Wednesday, August 24th, 2011

Most product lines span a broad spectrum of client contexts. How broad? This is a simple problem to analyze with the 8W model I introduced in my last post. You can do a coarse analysis of your marketplace by estimating the number of different client contexts in which you sell. The table below summarizes some examples of distinct answers to the eight questions, using very generic answers just to demonstrate the variety of contexts.

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Selling is persuading. Part 2

Tuesday, August 23rd, 2011

Selling is persuading someone to buy something. The something may be a product, a service, an agreement, an exchange, a plea, an observation, or a story. You may simply be trying to persuade someone to believe you, or you may be asking them to exchange a wad of money for a product or service. You want, and sometimes need, to be persuasive. What does this take?

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Selling is persuading

Tuesday, August 23rd, 2011

My next few blog posts will deal with selling, or persuasive communications. The verb to sell can take on many different meanings. Here are the Dictionary.com definitions for sell when it is used as a verb with an object: (more…)

Poker and selling

Thursday, July 28th, 2011

Writing concise material that connects with an audience is an art and it takes a lot of practice to do it well. When I was young in my professional career, I was lucky enough to participate in writing proposals for defense contracts that were page-limited. It never occurred to me how instructive this was until later in life when people asked me how I honed my communications skills. Constraining written material through page limits is a great way to practice “communicating with clarity.”

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Selling is persuading

Tuesday, July 26th, 2011

Selling is persuading someone to buy something. The something may be a product, a service, an agreement, an exchange, a plea, an observation, or a story. You may simply be trying to persuade someone to believe you, or you may be asking them to exchange a wad of money for a product or service. You want, and sometimes need, to be persuasive. What does this take? Everyone needs to sell, and sometimes the act of selling something or persuading someone escalates into a high-stakes communication. When we are young, we may want to sell our parents on letting us stay up past curfew to attend that special concert with our friends. Or we may want to convince them that our preferred college choice (a remote, well-known party school) is better than their preferred college choice (a local, nerdy school). As we move into our professions, the need for selling occurs frequently.

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