Posts Tagged ‘persuading’

Selling is persuading

Tuesday, May 15th, 2012

Selling is persuading someone to buy something. The something may be a product, a service, an agreement, an exchange, a plea, an observation, or a story. You may simply be trying to persuade someone to believe you, or you may be asking them to exchange a wad of money for a product or service. You want, and sometimes need, to be persuasive. What does this take?

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Selling Eureka!

Wednesday, August 31st, 2011

My last few blog posts have dealt rather abstractly with selling and persuading. I will close this thread with a practice-what-you-preach example and apply the 8W model to communicate the value of my new book, Eureka! Discover and enjoy the hidden power of the English language. (more…)

Selling is persuading. Part 5

Tuesday, August 30th, 2011

Selling in some domains is pretty straightforward, but not in software organizations where there is only a rough understanding of their current capability and a scarcity of accepted objective benchmarks for measurement. Let’s briefly examine the hairy world of selling in a complex situation like organizational software productivity improvement.

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Selling is persuading. Part 4

Thursday, August 25th, 2011

Persuasive communications are communications whose specific purpose is to gain agreement on something. Here are some examples.

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Selling is persuading. Part 2

Tuesday, August 23rd, 2011

Selling is persuading someone to buy something. The something may be a product, a service, an agreement, an exchange, a plea, an observation, or a story. You may simply be trying to persuade someone to believe you, or you may be asking them to exchange a wad of money for a product or service. You want, and sometimes need, to be persuasive. What does this take?

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Selling is persuading

Tuesday, August 23rd, 2011

My next few blog posts will deal with selling, or persuasive communications. The verb to sell can take on many different meanings. Here are the Dictionary.com definitions for sell when it is used as a verb with an object: (more…)

Selling is persuading

Tuesday, July 26th, 2011

Selling is persuading someone to buy something. The something may be a product, a service, an agreement, an exchange, a plea, an observation, or a story. You may simply be trying to persuade someone to believe you, or you may be asking them to exchange a wad of money for a product or service. You want, and sometimes need, to be persuasive. What does this take? Everyone needs to sell, and sometimes the act of selling something or persuading someone escalates into a high-stakes communication. When we are young, we may want to sell our parents on letting us stay up past curfew to attend that special concert with our friends. Or we may want to convince them that our preferred college choice (a remote, well-known party school) is better than their preferred college choice (a local, nerdy school). As we move into our professions, the need for selling occurs frequently.

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