Here are my observations on the communication styles in last night’s vice-presidential debate.
Biden and Ryan were attempting to appeal to voters with completely different approaches. Biden was trying to connect with the right side of your brain (and left leaning voters) and appeal to your emotional feelings with passion, forcefulness and emotional appeals. His main point can be summarized with one question: Can you trust these lying a-holes? Ryan was calm and methodical, attempting to connect with the left side of your brain (and right leaning voters) through logic and reason and facts. His main point can be summarized with one assertion: They have failed and we can do better. Both did a fair job of making their appeal.