Posts Tagged ‘Dan Roam’

Selling is persuading

Tuesday, May 15th, 2012

Selling is persuading someone to buy something. The something may be a product, a service, an agreement, an exchange, a plea, an observation, or a story. You may simply be trying to persuade someone to believe you, or you may be asking them to exchange a wad of money for a product or service. You want, and sometimes need, to be persuasive. What does this take?

(more…)

Illustrations and graphical elements

Wednesday, October 19th, 2011

A picture is worth 1000 words. Try to explain in words what the face of a clock looks like, how Celsius translates into Fahrenheit, how your net worth has changed over the past 10 years, or the beauty of the Aurora Borealis. These are far easier to convey with a simple illustration, equation, graph, and photo, respectively. These sorts of graphical elements are more memorable than strings of words.

(more…)

Selling is persuading. Part 2

Tuesday, August 23rd, 2011

Selling is persuading someone to buy something. The something may be a product, a service, an agreement, an exchange, a plea, an observation, or a story. You may simply be trying to persuade someone to believe you, or you may be asking them to exchange a wad of money for a product or service. You want, and sometimes need, to be persuasive. What does this take?

(more…)

Selling is persuading

Tuesday, July 26th, 2011

Selling is persuading someone to buy something. The something may be a product, a service, an agreement, an exchange, a plea, an observation, or a story. You may simply be trying to persuade someone to believe you, or you may be asking them to exchange a wad of money for a product or service. You want, and sometimes need, to be persuasive. What does this take? Everyone needs to sell, and sometimes the act of selling something or persuading someone escalates into a high-stakes communication. When we are young, we may want to sell our parents on letting us stay up past curfew to attend that special concert with our friends. Or we may want to convince them that our preferred college choice (a remote, well-known party school) is better than their preferred college choice (a local, nerdy school). As we move into our professions, the need for selling occurs frequently.

(more…)