Posts Tagged ‘clarity’

Words count.

Tuesday, June 14th, 2011

One secret to good communications is to use the right words to say
things as clearly as possible. Instead of choosing the simple word, or the precise
word, too many people opt for the unusual word. (Notice that unusual is self-defining.
What other seven-letter words in the English language contain three “U”s?)
There are good times to use unusual words, and the best communicators make use
of them when they are trying to make a point that requires a precise word. In most
instances, however, the simple word results in the most clarity.