Posts Tagged ‘Back of the napkin’

Illustrations and graphical elements

Wednesday, October 19th, 2011

A picture is worth 1000 words. Try to explain in words what the face of a clock looks like, how Celsius translates into Fahrenheit, how your net worth has changed over the past 10 years, or the beauty of the Aurora Borealis. These are far easier to convey with a simple illustration, equation, graph, and photo, respectively. These sorts of graphical elements are more memorable than strings of words.

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Selling is persuading. Part 2

Tuesday, August 23rd, 2011

Selling is persuading someone to buy something. The something may be a product, a service, an agreement, an exchange, a plea, an observation, or a story. You may simply be trying to persuade someone to believe you, or you may be asking them to exchange a wad of money for a product or service. You want, and sometimes need, to be persuasive. What does this take?

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