Observe the usage of language.

Communications are the foundation for humans to live together in harmony. Most of us would benefit from improving our communications skills. This should come as no surprise: Millions of teachers, parents, and supervisors emphasize this every day. Yet it seems like our communications skills are not improving. School-age children and young adults, aspiring workers, and even mature professionals seem disinterested in their communications skills. Plenty of good stuff is available to teach people who are motivated to learn. Therein lies the problem: lack of motivation. My contention is that people who really enjoy the English language are much more motivated to improve.

How do we motivate more people to enjoy English? With carrots and sticks. The carrots are the attractive elements, styles, and usage patterns that this book will dangle in front of you to improve your effectiveness and enjoyment in listening, reading, speaking, and writing. Our language can be surprisingly entertaining, and the amusement possible (and probable) with English is a big, juicy carrot. The sticks are the repulsive, ugly complexities and misusage patterns that some readers need to be beaten over the head with until they realize just how ineffective and annoying some communications styles can be.The first few chapters of Eureka! Discover and enjoy the hidden power of the English language focus on these carrots and sticks.

Observing the diverse ways in which other people use our language is a critical prerequisite for observing and judging our own communications effectiveness. This can be both eye-opening and painful. Observe the breadth and depth of English usage. Notice successful usage, misusage, and amusing usage. Reflect on why a communication was effective or ineffective. The time you spend can result in significant personal returns.


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