Trusted Software Delivery

Trusted software delivery has two dimensions: High integrity intentions and competent execution.

  1. Higher integrity intentions (i.e., targets) are improved by quantifying value as well as cost in planning and scoping alternatives.
  2. Competence in execution is achieved through better steering and lean transformation. Measures of effectiveness quantify our intentions: plans, intermediate targets and scope.  Measures of efficiency quantify our execution: progress and quality of delivery.

Here are a couple of quotes from Steve Jobs:

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90 percent of the work. And if you just tell all these other people “here’s this great idea,” then of course they can go off and make it happen. And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product.

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